Brighton & Hove Buses leaves red in the rearview mirror with teal transformation

Brighton & Hove Buses, the leading public transportation provider in the city, has announced a transformative change to its fleet, revealing a new vibrant teal and aqua livery that will replace the traditional red, cream, and black colors. The company’s decision to embrace this bold change is aimed at better representing the dynamic and diverse nature of Brighton & Hove.

Photo – Brighton & Hove Buses

Building on the success of their popular ‘Live & Breathe’ liveries, the new design incorporates a range of colorful icons that symbolize the vibrancy and individuality of the city. By embracing a fresh and eye-catching color scheme, Brighton & Hove Buses aims to embody the essence of Brighton’s unique atmosphere.

In addition to the striking new livery, the company has also redesigned its logo to align with the new bus colors. The updated logo features a sleek A to B journey line seamlessly integrated into the design, representing the company’s commitment to providing efficient and reliable transportation services.

The arrival of the first batch of the new buses is expected in the upcoming autumn season, with a gradual rollout planned over the next few years. These buses have been carefully designed to reflect the captivating colors of the sky and the sea, paying homage to Brighton & Hove’s beautiful coastal geography.

Ed Wills, Managing Director at Brighton & Hove Buses, expressed his excitement about the brand transformation, stating, “Our brand livery has not changed much since the 90s, but we, and our city, have changed hugely in that time. That’s why we’re transforming our brand to more accurately represent the spirit of who we are today and the unique, vibrant city that we serve.”

The bold rebranding initiative is just one aspect of Brighton & Hove Buses’ broader transformation plan, which aims to benefit the local community and enhance the company’s reputation as an employer of choice. By embracing a fresh identity, the company hopes to foster a positive work environment and reinforce its commitment to creating an inclusive and enjoyable experience for both passengers and employees alike.