Brighton’s March of the Mermaid 2025 painted the coastline in a sea of turquoise sparkle this weekend, as hundreds of ocean-loving locals and visitors took part in a joyful, ocean-themed parade. Starting from the iconic Peace Statue in Hove, the vibrant procession wound its way along the seafront to the Fortune of War pub, captivating onlookers with an explosion of creativity and community spirit.
Costumes ranged from classic mermaids to swirling tentacles and fantastical sea creatures, transforming the beachside into a living fairytale straight from the ocean’s depths. Leading the parade with infectious energy was Honour Mission, known as “The Figurehead,” rallying the crowd with a megaphone and reminding everyone of the vital message behind the fun: the urgent need to protect our oceans.
But March of the Mermaid isn’t just about dazzling costumes. At its heart, it’s a platform for marine conservation and community well-being, raising funds for the Wave Project to support young people’s mental health through sea-based activities. Bucket-shakers moved through the crowd collecting donations, ensuring the cause stayed central to the festivities.
From toddlers in mermaid tails to retirees dressed as majestic sea serpents, the parade brought together people of all ages in a warm, playful celebration of creativity and inclusion. Pride, pastel wigs, swirling kelp capes, and inflatable krakens kept the energy high, filling the seafront with smiles and laughter. The crowning of the best-dressed participants added extra sparkle, with imaginative costumes, elaborate props, and clever touches delighting both judges and the crowd.
March of the Mermaid 2025 reaffirmed itself as one of Brighton’s most heartwarming summer traditions. It delivered a mesmerizing experience while making a powerful statement: vibrant community events can inspire joy and make a real difference for our oceans. Friends, families, and sea-lovers of all ages—mark your calendars now. Next year’s mer-march promises to be even more magical.
