Friday, July 11, 2025
regency radio sussex news
Click here to listen to Regency Radio The Number One Advert Free Radio Station in Sussex

Aldi shoppers queue for hours to get hands-on Prime Energy drink

Prime Hydration was for grabs in Aldi stories this morning as people queued up outside for hours before the stores opened.

The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for £1.99 

Advertised as a “hydration drink”, Prime contains mostly water added with vitamins and minerals and has few calories with no added sugar. 

Mark Hall captured this at a store in Peterborough

A spokesman for Aldi said: “The drink will be a Special buy – and as with all Specialbuys, once they’re gone, they’re gone!

“The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product.”

The drink, which is 10 per cent coconut water, contains ‘electrolytes and B vitamins and BCAAs’, has zero sugar, and around 20 calories per bottle. Shoppers can choose from three different flavors: Blue Raspberry, Lemon and Lime, and Ice Pop.

It is understood that supplies of the energy drink sold out in the store in under 10 minutes.

More Sussex News

Sussex News Pages

sussex news logo
Click here to listen to Regency Radio

Sussex Coast News

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

We and our partners store and/or access information on a device, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for personalised ads and content, ad and content measurement, and audience insights, as well as to develop and improve products. With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. Your preferences will apply to this website only. You can change your preferences at any time by returning to this site