Sidekick Founder Expands His Influence in the Fight Game
Daniel Knight, the entrepreneur behind Sidekick Boxing, has been making waves in the combat sports industry for years. From his early passion for martial arts to sponsoring some of the biggest names in kickboxing and MMA, Knight has solidified his brand’s presence in the fight scene.
His journey began as a young martial arts enthusiast in Brighton, where his mother introduced him to the sport. Returning to the gym in his 20s, Knight earned his black belt and developed a deep-rooted connection with martial arts. This passion inspired him to create his own equipment line, Sidekick Boxing, which has since grown into a well-known brand in kickboxing, Muay Thai, MMA, and Brazilian Jiu-Jitsu.
Sponsoring Fighters: The Rise of Sidekick Boxing
Knight’s vision for Sidekick Boxing was not only to produce high-quality combat sports equipment but also to establish the brand within the competitive scene. To do so, he sought endorsements from elite fighters.
One of his most notable sponsorship deals was with Andrew Tate, the controversial kickboxer-turned-internet personality. At the time, Tate was a multiple-time world champion and a loud voice in the combat sports community. Despite Tate’s divisive persona, Knight saw an opportunity to promote his brand through an athlete who had the skills, accolades, and presence to make an impact.
However, as Tate transitioned from the fight world into online fame, Knight sought to reaffirm Sidekick’s roots in professional kickboxing and combat sports. This led him to sign one of the biggest names in Muay Thai today—Jonathan Haggerty.
Signing One Championship Star Jonathan Haggerty
Haggerty, the reigning ONE Championship world champion, has quickly become one of the most respected and exciting fighters in Muay Thai. With his aggressive style and elite striking ability, he has cemented himself at the top of the sport. Knight saw the opportunity to partner with Haggerty as a way to further establish Sidekick Boxing as a brand truly dedicated to the fight world.
The partnership has already yielded success, with Haggerty using Sidekick gear in his last two world title fights. His performances have only added to the credibility and visibility of Knight’s brand, proving that Sidekick Boxing isn’t just a company but a legitimate player in the combat sports equipment industry.
The Future of Sidekick Boxing
With Sidekick continuing to grow, Knight remains committed to expanding his fight team. His brand is now sponsoring athletes across multiple disciplines, including MMA, kickboxing, and Muay Thai.
By balancing sponsorships with top-tier fighters while maintaining affordability for beginners, Sidekick is bridging the gap between amateur and professional fighters. As Knight continues to navigate the ever-evolving combat sports landscape, his focus remains on building a brand that represents the heart of kickboxing and martial arts.
From a childhood passion to sponsoring world champions, Daniel Knight’s journey proves that with dedication, vision, and the right partnerships, a brand can carve its place in the world of combat sports.
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🌐 Website: www.sidekickboxing.co.uk
📍 Facebook: www.facebook.com/sidekickboxing
📍 Instagram: www.instagram.co.uk/sidekick_boxing
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