Brighton & Hove is set for a major transformation along its seafront as the council has unveiled ambitious plans to replace the ageing King Alfred Leisure Centre with a modern, sustainable sports and leisure facility.
The proposed development will turn the current site into a vibrant destination for sports, leisure, wellbeing, and community activities, offering panoramic sea views from its pools, gym, and café. Landscaping around the new centre will also revitalise the surrounding public realm.
Following extensive community engagement, the plans reflect the aspirations of local residents, featuring a larger fitness suite, a leisure water area, a family entertainment zone, and improved accessibility throughout.
Contractor Appointed for Landmark Project
Willmott Dixon has been named as the preferred contractor to deliver the project, working alongside Brighton & Hove City Council and Alliance Leisure. The company brings extensive experience, having delivered over 160 leisure facilities nationwide, including 108 swimming pools.
Richard Poulter, Managing Director for Construction South at Willmott Dixon, said: “The new King Alfred Leisure Centre presents an exciting opportunity to create a world-class facility that maximises its unique seafront location through innovative design and sustainable construction practices. We’re committed to delivering a community hub that will serve residents and visitors for generations to come.”
Tom Fairey, Development Director at Alliance Leisure, added: “This hugely significant project has taken another big step forward with Willmott Dixon’s appointment. We look forward to delivering a modern, sustainable centre that will meet the needs of the Brighton & Hove community for many years.”
Funding and Next Steps
The council is proposing a capital investment of up to £65 million, funded through a mix of government grants, council borrowing, and the sale of part of the site for residential development. The new centre is expected to generate revenue to help offset costs and ensure long-term viability.
Members of the council’s Place Overview and Scrutiny Committee will discuss the proposals on Monday 22 September, followed by consideration at the Cabinet meeting on Thursday 25 September. Residents will then have the opportunity to view the designs and provide feedback through exhibitions and an online survey this autumn.
Subject to approvals, a planning application is expected to be submitted by the end of 2025. Construction is not anticipated to start before early 2026, with the facility expected to open in spring 2028. Meanwhile, the existing King Alfred Leisure Centre will remain open for as long as feasible.
The project promises to create a landmark leisure destination that reflects Brighton & Hove’s coastal heritage while providing state-of-the-art facilities for the community.
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