Brighton is set to welcome another burst of colour and style as Mini So prepares to open a new store on North Street, taking over the former Rituals shop.
The popular lifestyle and gift retailer, known for its affordable homeware, stationery, and cute design items, is expanding beyond its Churchill Square branch to bring its playful, minimalist style to one of the city’s busiest shopping streets.
The new Mini So store will stock a range of home essentials, beauty accessories, plush toys, and tech gadgets — all designed to mix practicality with fun and affordability.
With its prime high street location, the shop is expected to draw both locals and tourists exploring Brighton’s vibrant city centre. With an official opening date of 8th Decmber, signage for Mini So has already appeared in the former Rituals unit, sparking excitement among shoppers.
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