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London Gatwick takes flight with new brand identity

London Gatwick Airport has unveiled its new brand identity and refreshed vision, marking a significant milestone in its ongoing recovery from the pandemic. The updated brand reflects the airport’s position as a major international gateway and its role within the VINCI Airports network.

The airport’s new vision focuses on delivering a personalised experience for passengers and aims to simplify the journey through the airport. By prioritising ease, efficiency, and experience, passengers will have more time to enjoy the airport’s amenities, such as shopping or dining.

The new brand and vision are accompanied by a multi-million pound development program that includes the expansion and refurbishment of departure lounges, cutting-edge improvements across check-in and boarding, and enhanced airfield technology. The program also includes a significant upgrade of the Gatwick Airport railway station, scheduled for completion later this year.

Jonathan Pollard, Chief Commercial Officer at London Gatwick, commented, “As we head into our second year of recovery from the global pandemic and look to embark on a very promising chapter of growth, this is a perfect time for us to launch our new brand and refreshed vision. We are taking a multi-dimensional approach, combining investment in airport development, along with a new visual identity, to rejuvenate the image of London Gatwick.”

London Gatwick’s previous brand served the airport well for over 10 years, but the new brand celebrates the past and brings the airport into the future. With its refreshed brand and significant investment, London Gatwick aims to attract even more passengers and exciting destinations.

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