This afternoon at Jubilee library, Brighton, Sussex Police Crime Commissioner Katy Bourne and Dawn Wittaker Chief Fire Officer & Chief Executive of East Sussex Fire and Rescue Service, kicked off this year’s Project EDWARD week of action. The theme for this year’s campaign is “Changing Minds, changing behaviour.”
The aims of Project EDWARD are the following:
Safe Road Use
Safe Roads and Roadsides
Post Crash Care
Outside the library was an event hosted by Sussex Safer Road Partnership along with Brighton and Hove City Council, East Sussex Fire (bring an appliance) and Sussex Police. These stands provided both educational materials as well handing out items promoting road safety such as bike reflectors and blind spot mirrors for cars.
Councillor Elaine Hills, a member of the Environment, Transport and Sustainability committee said: “I’m very pleased we’ll be hosting an event like this in the city.
“There is a lot of good work being done to make our roads safer for everyone using them. Valley Gardens is a great example of how we can provide people with an infrastructure that allows them to travel safely .”
“Through innovative measures and campaigns and by helping to change attitudes about the way we travel, we can work towards dramatically cutting the number of deaths and serious injuries on our roads.”
Darren Lindsey from Project EDWARD said: “It’s important to understand that despite all the developments in technology and engineering, there are still around five preventable deaths and 70 life-changing injuries on our roads every day.
“Project EDWARD aims to play its part in reducing this unacceptable figure by highlighting good practice in road safety. We believe our messages are relevant for everyone who uses the road – and our aim of eliminating road death is something everyone can and should support.
“We are proud of our innovative approach which we believe has really helped raise the profile of road safety. It is exciting to see an ambitious and wide-ranging programme of activity taking shape in Brighton and Hove and across the UK as we work together to make our roads safer for everyone.”